If you book before the end of August you can secure an upgrade to First Class on the Heathrow Express for the price of a the second class fare. In addition a round trip will earn 400 avios (200 one-way).
To book you need to visit this web site.
Once you have chosen your date – and you can book for dates beyond 31st Aug – you see this booking page with the fares:
Note the Business First and Express class are the same fare. Check the Business First fare you want and then pay for your ticket. Tickets are either emailed or sent to your phone. You choose. Present a printout or the phone to the agent on the train.
Still a horridly expensive trip, but if you use it anyway, you may as well do it nicely.
You can read my review of the Heathrow Express here.
Hi,
I am not able to get this free upgrade shown when I try to book in either August or September. Can you please clarify if the offer is still online?
Thanks in advance.
Br,
Henrik
@Henrik, “To take advance of this promotion all you need to do is book your Heathrow Express ticket during August using your BA Executive Club membership number and then you enjoy a Business First journey for the price of an Express class ticket.”
“You must show your British Airways Executive Club proof of membership along with your ticket for inspection when on board the Heathrow Express.
Offer is only available to book between 1st August 2014 and 31st August 2014. Travel must be within three months of booking.”
https://www.heathrowexpress.com/avios/summer?tid=WEXT12175 to benefit from the promotion.
Now extended until the end of September 🙂