BA e-mailing passengers over Easter with info about travelling.

In what has to be one of the oddest emails I have received in a long time from a major airline, BA appears to be writing to people travelling over Easter to warn them about awful it is going to be.

BA travellers are long uses to emails 28 and 7 days before travel reminding them to buy their extra luggage in advance, choose a seat (if they are allowed) and telling them when they can check-in.

Yesterday, however, I received this missive from BA:

Whether you are travelling for business or pleasure, arriving at your destination on time is something we know is really important to you and for that reason it’s important to us too. We are committed to doing everything we can to arrive on schedule and deliver the best possible travel experience for our customers. We want you to arrive at your destination refreshed and ready for your meeting or excited for the start of your holiday.

We know that travelling during busier periods can slow things down as the volume of our customers significantly increases. So we would like to share some helpful hints and tips ahead of your flight during the Easter holidays to help make your journey go smoothly.

  • Download our mobile app for free – the highest rated airline app in the marketplace
    Download our app to manage all of your travel plans on the move, check in, choose your seat and receive gate notifications* The app is available for iPhone, Android and Windows Phones. Click here to find out more.
  • Keep your contact details up to date so we can let you know about any changes to your flight
  • If you are an Executive Club Member or registered customer with British Airways you can keep your contact details updated by logging into your account. All of our other customers can update their contact details through Manage My Booking.
  • Checking in for your flight
  • Before you fly, familiarise yourself with your check-in options and times and if you are travelling with small children or someone who needs a little extra assistance it can be worthwhile giving yourself extra time.
  • Check your baggage allowance
  • During busier periods it can be challenging to find space on board for everyone’s hand baggage. To help us get you away on time, you can check your hand baggage is within your allowance before you fly – and remember to leave room for anything you buy at the airport. For eligible fares, we offer a generous free checked baggage allowance which you can also find on
  • Arriving at the boarding gate on time
  • To make the most of your time in the airport, we would suggest that you pass straight through security as during busy periods, this can take longer than normal. Our boarding gate information is available through your mobile, boarding pass and airport screens, this is published 1 hour before departure. Please check our gate close times as we cannot allow boarding after these times. If we have the pleasure of welcoming you as our guest in one of our lounges, the boarding times are also available on the screens there too.
  • Flight connections at London Heathrow
  • Finally, if you need to change terminal building or even airports in London you can find everything you need to know on our helpful flight connections page.

We hope that this information is useful but if you have a question about your trip that we haven’t covered please visit

Whatever the reason for your travels, we look forward to welcoming you on-board and wish you a pleasant journey.

Whilst it does come across as assistance, it does feel a little more like a warning – Security is going to be hell, flight connections are going to be a nightmare, and as for boarding your plane, well give up hope now.

Let’s just hope that it’s not that bad. I shall keep you posted.