In what has to be one of the oddest emails I have received in a long time from a major airline, BA appears to be writing to people travelling over Easter to warn them about awful it is going to be.
BA travellers are long uses to emails 28 and 7 days before travel reminding them to buy their extra luggage in advance, choose a seat (if they are allowed) and telling them when they can check-in.
Yesterday, however, I received this missive from BA:
Whether you are travelling for business or pleasure, arriving at your destination on time is something we know is really important to you and for that reason it’s important to us too. We are committed to doing everything we can to arrive on schedule and deliver the best possible travel experience for our customers. We want you to arrive at your destination refreshed and ready for your meeting or excited for the start of your holiday.
We know that travelling during busier periods can slow things down as the volume of our customers significantly increases. So we would like to share some helpful hints and tips ahead of your flight during the Easter holidays to help make your journey go smoothly.
We hope that this information is useful but if you have a question about your trip that we haven’t covered please visit ba.com.
Whatever the reason for your travels, we look forward to welcoming you on-board and wish you a pleasant journey.
Whilst it does come across as assistance, it does feel a little more like a warning – Security is going to be hell, flight connections are going to be a nightmare, and as for boarding your plane, well give up hope now.
Let’s just hope that it’s not that bad. I shall keep you posted.